Original streetwear brands often transition into the mainstream, diluting the distinct street voice they are known for.
Altumide helped one new entrant break the silence with a bang! We linked the brand personality to the 'rebel' archetype, giving the brand a bold and daring character. At the same time, we envisioned a responsible brand free from stereotypes, and able to surprise even the harshest critics and bigots.
The result was an authentic streetwear brand that took the market by storm.
The Streetwear Case Study
Breathing Life Into Lifestyle Brands
People want an extraordinary lifestyle, and a standout brand, not just a product.
It is the "why" over the "what." And that is where strategic branding takes center stage.
Altumide specializes in crafting custom brand solutions for lifestyle brands seeking differentiation and competitive advantage.
Whether for brand awareness or market share growth, our pragmatic brand strategy ensures the brand's presence at every touchpoint of the customer journey. Ultimately we deliver a complete roadmap for lasting brand success.
Brand Strategy
Naming is critical, and we carefully research literature and history and examine the business from abstract perspectives to eventually craft the most powerful, recognizable, and relevant brand or corporate name.
Naming
Let's Talk
Altumide LLC
8 The Green, Suite R
Dover, DE 19901
United States
EIN (US Federal Tax ID) 88-3732195
Breathing Life Into Lifestyle Brands
People want an extraordinary lifestyle, and a standout brand, not just a product.
It is the "why" over the "what." And that is where strategic branding takes center stage.
Altumide specializes in crafting custom brand solutions for lifestyle brands seeking differentiation and competitive advantage.
Whether for brand awareness or market share growth, our pragmatic brand strategy ensures the brand's presence at every touchpoint of the customer journey. Ultimately we deliver a complete roadmap for lasting brand success.
Brand Strategy
Naming is critical, and we carefully research literature and history and examine the business from abstract perspectives to eventually craft the most powerful, recognizable, and relevant brand or corporate name.
Naming
Original streetwear brands often transition into the mainstream, diluting the distinct street voice they are known for.
Altumide helped one new entrant break the silence with a bang. We linked the brand personality to the 'rebel' archetype, giving the brand a bold and daring character. At the same time, we envisioned a responsible brand free from stereotypes, and able to surprise even the harshest critics and bigots.
The result was an authentic streetwear brand that took the market by storm.
The Streetwear Case Study
Let's Talk
Altumide LLC
8 The Green, Suite R
Dover, DE 19901
United States
EIN (US Federal Tax ID) 88-3732195